to the extent that…?

By admin · June 4, 2010 · Filed in Internet Marketing Tools

"To the extent that Western firms have seized on the growth of the internet in China, it has often been as a marketing tool. McKinsey cites two examples: Nestle has promoted coffee in a tea-drinking country with clever online ads about the joy of a coffee break, and Nokia has run music promotions and competitions, accessed via its handsets, in conjunction with video sites."

What is the meaning of "to the extent that…." in this context?

‘To the extent that’ means " if " ? or "even if "? or something else?

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Comments

up to a crucial point when——-.

that means: came into level. Get some point

It means something has reach some level

EX:
They are all stuck to the extent that they find an identity here, the identity is : unwanted

Normally, the term "to the extent that" refers to something brought to a limit. "She has been tortured at her job, to the extent that she is considering leaving it". This particular quotation does not use that meaning, and because of that it looks somewhat awkward. It appears to be trying to say "As for how far Western firms have seized on the growth of the internet in China, it has often been as a marketing tool".

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